Team Overview

The Upmarket Strategy team designs and executes marketing campaigns that drive pipeline growth across Mid-Market and Corporate segments. Partnering closely with Sales, Product Marketing, Customer Marketing, and Revenue Operations, the team brings go-to-market strategies to life through field events, executive programs and digital experiences. Using customer insights, data, AI-enablement, and operational excellence, the team creates experiences that deepen customer relationships, influence buying decisions, and drive revenue.

Role Summary

This role is deeply cross-functional, you will create end-to-end, multi-channel, field and integrated marketing campaigns of high-impact aligned to regional priorities.

Success in this role requires balancing strategic planning with hands-on execution, using customer insights, AI, and data to turn complex initiatives into measurable business outcomes while influencing cross-functional partners. You are passionate and have an entrepreneurial mindset with a drive to test, learn, and scale.

What You’ll Do

• Build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels that drive pipeline and revenue.
• Own end-to-end campaign execution, including audience strategy, landing pages, invitations, nurture programs, sales enablement, and performance optimization.
• Develop channel strategies across paid, earned, and owned media aligned to audience, industry, competitive, and customer lifecycle priorities.
• Recruit and manage executive speakers, customer advocates, and industry experts to elevate program impact.
• Create AI-enabled campaign playbooks and identify opportunities to improve reach, experimentation, and answer-engine visibility.
• Lead field program execution, including venue selection, vendors, contracts, production, logistics, staffing, and onsite delivery.
• Manage program budgets, evaluate trade-offs, and optimize investment based on business performance.
• Partner with Sales, Product Marketing, Revenue Marketing, and Data teams to define targeting, align execution, and accelerate pipeline.
• Present campaign performance, risks, and recommendations to senior stakeholders and influence business decisions.
• Build strong cross-functional relationships while effectively prioritizing, challenging, and navigating competing requests.
• Accountable for Net New business (NN) and Install-Base (IB) pipeline targets and iMRR contribution from field and integrated programs.

What You’ll Bring

Required Qualifications

• Experience leading end-to-end marketing programs in a fast-paced B2B SaaS environment.
• Proven success building integrated marketing programs that combine digital and field marketing to generate pipeline and revenue.
• Strong understanding of B2B sales processes, go-to-market strategies, and SLA-driven operating models.
• Experience using data, AI, and automation to improve audience targeting, campaign performance, and marketing effectiveness.
• Strong analytical skills with the ability to translate performance data into business recommendations.
• Experience managing budgets, vendors, contracts, event production, and multiple concurrent initiatives.
• Ability to influence senior stakeholders, align cross-functional teams, and drive execution through ambiguity.
• Commitment to demonstrating HubSpot’s HEART values.

Nice-to-Have Qualifications

• Experience using HubSpot or working within the HubSpot ecosystem.
• Experience marketing to Mid-Market or Corporate buyers.
• Experience managing executive speakers, customer advocates, or industry experts.
• Familiarity with answer engine optimization (AEO), content syndication, or intent-based marketing.
• Experience building reusable AI-powered marketing playbooks or campaign frameworks.

Where You’ll Work

Location: United States

Work Type: Remote

Travel: Approximately 25% for customer events, executive programs, and industry conferences.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$114,000—$182,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, BDR Revenue Marketing — Upmarket, you will design the unified prospecting motion used across North America and EMEA. You will build the sequences, targeting standards, competitions, reporting, attribution, and enablement that help BDR teams create high-quality pipeline at scale. Working with BDR leadership, regional teams, and analytics partners, you will turn shared priorities and regional requirements into one measurable, adaptable system.

What You’ll Do

• Design and own the master BDR prospecting motion across North America and EMEA, including global themes, competitive plays, industry campaigns, reactive programs, and target-account priorities.
• Build scalable sequence and cadence standards that use automation, intent signals, enrichment, and AI-assisted personalization to improve prospecting activity, engagement, and meeting conversion.
• Define the fit, intent, segmentation, and data-quality criteria that determine which accounts and contacts are prioritized for BDR outreach.
• Create global competition structures, prize mechanics, leaderboards, and performance views that motivate adoption and give BDR teams accurate, timely insights.
• Establish campaign tagging and attribution standards that capture BDR activity, pipeline, MRR, and deal-quality signals at the point of work.
• Build centralized enablement resources—including dashboards, presentations, videos, and self-service guidance—that help regional teams deploy the motion consistently.
• Partner with BDR leaders and regional stakeholders to translate shared requirements into one global standard while incorporating necessary language, compliance, and market adaptations.
• Report on adoption, prospecting activity, deals created, pipeline, MRR, and deal quality across regions, using insights to continuously strengthen the motion.

What You’ll Bring

Required Qualifications

• 7+ years of experience in high-tech sales or marketing, including hands-on responsibility for a BDR or SDR outbound motion.
• Experience personally designing prospecting sequences, outbound plays, competitions, enablement resources, and reporting views.
• Applied expertise in sequence and cadence design, audience segmentation, prospecting data, enrichment, intent signals, attribution, and reporting tools.
• Experience using automation and AI tools to improve targeting, personalization, and scalable campaign execution.
• A record of owning complex programs from strategy through execution with limited oversight.
• Strong project management and written communication skills in English.
• A clear understanding of B2B SaaS sales processes, outbound prospecting, sales enablement, and multi-threaded upmarket deals.
• The ability to build trust with senior stakeholders, synthesize competing requirements, and turn them into clear operating standards.

Nice-to-Have Qualifications

• Experience standardizing a revenue or prospecting motion across multiple regions or markets.
• Experience designing programs for enterprise or upmarket buyers with long, complex sales cycles.
• Experience partnering with analytics, operations, or data teams to develop live dashboards, attribution models, and account-prioritization systems.

Where You’ll Work

• Location: US, East Coast strongly preferred for timezone compatibility with partners in the UK and Ireland
• Work type: Remote
• Regional scope: North America and EMEA
• Travel requirements: Occasional travel to support cross-regional planning, BDR leadership meetings, and key prospecting events.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$122,400—$195,800 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

India Applicants: link to HubSpot India’s equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.

This role is part of our Seobility team, one of the brands in saas.group’s growing portfolio.Seobility is one of the brands that showed tremendous growth since joining saas.group in 2022....

This role is part of our Seobility team, one of the brands in saas.group’s growing portfolio.Seobility is one of the brands that showed tremendous growth since joining saas.group in 2022....

About the Role Social media is the highest-leverage item we can do behind our top talent. We need a Social Media Lead who lives and breathes organic content strategy, knows...

About the Role Social media is the highest-leverage item we can do behind our top talent. We need a Social Media Lead who lives and breathes organic content strategy, knows...

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning...

Position Summary

“We will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.” — Vince Lombardi

MyAdvice is hiring a Technical Search Team Lead to lead our technical SEO function.

This is a hands-on leadership role for someone who is just as comfortable with technical SEO strategy as they are guiding a team, improving workflows, and leading client conversations.

In this role, you will oversee technical search execution across a portfolio of clients, manage offshore team workflows, support client-facing strategy calls, and help keep work on track and up to standard. You will monitor the impact of technical efforts across client campaigns.

You will pay close attention to how AI changes search and how we can change with it. You will also play a key role in helping the team test and adopt smarter ways of working with AI.

You will be the subject matter expert on search optimization. The role reports to the Search Manager, who has oversight of the broader search strategy across technical SEO and content.

Essential Responsibilities

Technical SEO Strategy and Execution

• Lead technical SEO work across a portfolio of client accounts.
• Join client calls to discuss reporting, expected results, and technical strategy.
• Manage technical SEO work for new and existing clients.
• Oversee new client onboarding, including post-launch optimization, analytics setup, and tracking setup.
• Monitor campaign performance, including traffic, rankings, leads, and conversions.
• Track search algorithm changes, industry trends, and the impact of AI on search.
• Help the team adopt better AI-supported workflows in technical SEO.

Leadership and People Management

• Assign work and set priorities for direct reports.
• Hold regular one-on-one meetings with team members.
• Give clear coaching, feedback, and performance support.
• Review technical SEO work to make sure it is accurate and complete.
• Spot workflow bottlenecks and improve how the team works.

Onboard and train new SEO team members.

• Build a team culture focused on learning, accountability, and practical AI use.

Cross-Functional Collaboration

• Partner with the Search Manager to guide SEO input on content briefs and content calendars. Provide SEO recommendations to help shape content priorities.
• Help launch strong websites by sharing SEO requirements, technical input, and feedback through the Search Manager.
• Contribute to shared materials and guidance that support client education across the organization.

Required Skills & Experience

• 5+ years of technical SEO experience, including strategy and hands-on implementation.
• Experience leading or mentoring SEO team members.
• Strong knowledge of technical SEO, including crawlability, indexation, site structure, schema, tracking, and site performance.
• Experience managing technical SEO work across multiple client accounts.
• Strong working knowledge of:
  • WordPress
  • Google Search Console
  • Google Analytics 4
  • Google Tag Manager
  • Screaming Frog
  • Ahrefs, Semrush, Lumar, or comparable tools
  • PageSpeed Insights and Lighthouse
  • Working knowledge of HTML and CSS.
• Familiarity with AI-driven search and practical AI use in SEO workflows.
• Strong English communication skills, with the ability to explain technical recommendations clearly to clients and internal teams.

Preferred Qualifications

• Experience in an agency, multi-client, or multi-site environment.
• Experience leading offshore or distributed teams.
• Familiarity with structured data and schema implementation.
• Experience using Zendesk or a similar ticketing system.
• Google Analytics 4 or Google Search Console certifications.
• Experience improving team workflows and adopting AI tools in SEO work.

Position Details

• Base Salary: $80k-$85k USD based on experience and qualifications
• Position Type: Full-time, Salaried, Exempt
• Schedule: Monday-Friday, typical business hours based on your time zone
  • For example: 7am-3pm, 8am-4pm or 9am-5pm plus 0-60 minutes for a lunch break per employee preference and manager’s approval
  • During training, you’ll be required to match your manager’s schedule after which you can adopt your preferred, approved schedule.
• Work Locations: This position can be remote, hybrid or in-office depending on candidate preference and location. MyAdvice has an office in Lehi, Utah.
• Travel: May require occasional local or national travel (less than 5% of the time).
• Physical Requirements: Prolonged periods sitting at a desk and working on a computer (90% at desk, 10% of time walking); Ability to lift up to 30 lbs and use typical office equipment (computers, keyboards, printer, etc.).

Benefits

• Employer Contributed Plans: Medical, Vision, Life and AD+D Insurances
• Voluntary Plans: Dental, Critical Illness, Accident and Pet Insurances
• Unlimited Paid Time Off + 9 Paid Holidays
• 8 Week Paid Maternity Leave
• Remote-first Company, Flexible Schedules + Early Out Fridays!
• 401(k) Plan with 50% Company Match (up to 6%)
• Employee Assistance Program (free mental health services, financial/legal consultations and more!)
• Education Reimbursement Program (up to $1,800 annually) and Executive Mentorship Program
• Leadership Training Program: Learn the basics of how to lead a team! Available to all employees.
• Ongoing Personalized Coaching and Career Development
• Casual Dress (for non-client facing roles) and Fun Work Environment
• Core Value “Pay It Forward” Initiative, Project Fantastic (client collab) and more!

About MyAdvice

“We will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.” — Vince Lombardi

At MyAdvice, we’re not just helping businesses grow — we’re building a smarter way to do it. Our AI-powered Success Center is a profitability engine that empowers service professionals to add revenue without adding cost. Through intelligent marketing, automation, and streamlined operations, we help our clients convert more opportunities, work more efficiently, and scale sustainably.

With over 20 years of expertise and a culture built on grit, growth, and accountability, we’ve evolved from digital marketing roots into a true growth system company. Our platform replaces fragmented tools and disconnected efforts with a unified, data-driven engine — all designed to drive measurable ROI and long-term client success.

We believe in building a company as dynamic and resilient as the clients we serve. That starts with people.

We are deeply committed to inclusion and diversity. We know the most creative solutions come from different voices, perspectives, and lived experiences. Studies show some people may hesitate to apply unless they meet every qualification. If you bring grit, curiosity, and a commitment to learning — we want to hear from you. Skills can be taught. Mindset matters more.

As a performance-driven organization experiencing rapid growth, we value transparency, teamwork, and relentless improvement. We champion career development, continuous learning, and work-life balance — all within a collaborative, energizing environment where your work makes a real impact.

At MyAdvice, your ideas matter. Your growth matters. And your effort drives real outcomes for our clients and company alike.

Position Summary

“We will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.” — Vince Lombardi

MyAdvice is hiring a Technical Search Team Lead to lead our technical SEO function.

This is a hands-on leadership role for someone who is just as comfortable with technical SEO strategy as they are guiding a team, improving workflows, and leading client conversations.

In this role, you will oversee technical search execution across a portfolio of clients, manage offshore team workflows, support client-facing strategy calls, and help keep work on track and up to standard. You will monitor the impact of technical efforts across client campaigns.

You will pay close attention to how AI changes search and how we can change with it. You will also play a key role in helping the team test and adopt smarter ways of working with AI.

You will be the subject matter expert on search optimization. The role reports to the Search Manager, who has oversight of the broader search strategy across technical SEO and content.

Essential Responsibilities

Technical SEO Strategy and Execution

• Lead technical SEO work across a portfolio of client accounts.
• Join client calls to discuss reporting, expected results, and technical strategy.
• Manage technical SEO work for new and existing clients.
• Oversee new client onboarding, including post-launch optimization, analytics setup, and tracking setup.
• Monitor campaign performance, including traffic, rankings, leads, and conversions.
• Track search algorithm changes, industry trends, and the impact of AI on search.
• Help the team adopt better AI-supported workflows in technical SEO.

Leadership and People Management

• Assign work and set priorities for direct reports.
• Hold regular one-on-one meetings with team members.
• Give clear coaching, feedback, and performance support.
• Review technical SEO work to make sure it is accurate and complete.
• Spot workflow bottlenecks and improve how the team works.

Onboard and train new SEO team members.

• Build a team culture focused on learning, accountability, and practical AI use.

Cross-Functional Collaboration

• Partner with the Search Manager to guide SEO input on content briefs and content calendars. Provide SEO recommendations to help shape content priorities.
• Help launch strong websites by sharing SEO requirements, technical input, and feedback through the Search Manager.
• Contribute to shared materials and guidance that support client education across the organization.

Required Skills & Experience

• 5+ years of technical SEO experience, including strategy and hands-on implementation.
• Experience leading or mentoring SEO team members.
• Strong knowledge of technical SEO, including crawlability, indexation, site structure, schema, tracking, and site performance.
• Experience managing technical SEO work across multiple client accounts.
• Strong working knowledge of:
  • WordPress
  • Google Search Console
  • Google Analytics 4
  • Google Tag Manager
  • Screaming Frog
  • Ahrefs, Semrush, Lumar, or comparable tools
  • PageSpeed Insights and Lighthouse
  • Working knowledge of HTML and CSS.
• Familiarity with AI-driven search and practical AI use in SEO workflows.
• Strong English communication skills, with the ability to explain technical recommendations clearly to clients and internal teams.

Preferred Qualifications

• Experience in an agency, multi-client, or multi-site environment.
• Experience leading offshore or distributed teams.
• Familiarity with structured data and schema implementation.
• Experience using Zendesk or a similar ticketing system.
• Google Analytics 4 or Google Search Console certifications.
• Experience improving team workflows and adopting AI tools in SEO work.

Position Details

• Base Salary: ₹17-20 LPA, based on experience and qualifications
• Position Type: Full-time, Salaried
• Schedule: Monday-Friday, 9am-6pm EST (7:30pm-4:30am IST)
• Work Locations: This position is fully remote to start, but there is the chance this position will be called back to the office in Bangalore. We will prioritize candidates that are located in Bangalore or willing to relocate there.
• Travel: May require occasional local or national travel (less than 5% of the time, if at all).
• Physical Requirements: Prolonged periods sitting at a desk and working on a computer (90% at desk, 10% of time walking); Ability to lift up to 30 lbs and use typical office equipment (computers, keyboards, printer, etc.).

Benefits

• Employer-contributed medical insurance (100% premium covered by the company)
• Provident Fund (PF) contributions as per policy
• Leave policy: 12 Sick/Casual Leaves + 18 Annual Leaves + 10 Company Holidays
• Remote-first Company, Flexible Schedules + Early Out Fridays!
• Employee Assistance Program (EAP): free mental health support, financial/legal consultations, and more
• Tuition Reimbursement Program (up to ₹1 lakh annually) + Executive Mentorship Program
• Leadership Training Program: learn the fundamentals of leading a team (available to all employees)
• Ongoing personalized coaching and career development support
• Casual / Business Casual dress code and a fun work environment (games, coffee, snacks, etc.)
• Core value initiatives: “Pay It Forward,” Project Fantastic (client collaboration), and more!

MyAdvice

“We will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.” — Vince Lombardi

At MyAdvice, we’re not just helping businesses grow — we’re building a smarter way to do it. Our AI-powered Success Center is a profitability engine that empowers service professionals to add revenue without adding cost. Through intelligent marketing, automation, and streamlined operations, we help our clients convert more opportunities, work more efficiently, and scale sustainably.

With over 20 years of expertise and a culture built on grit, growth, and accountability, we’ve evolved from digital marketing roots into a true growth system company. Our platform replaces fragmented tools and disconnected efforts with a unified, data-driven engine — all designed to drive measurable ROI and long-term client success.

We believe in building a company as dynamic and resilient as the clients we serve. That starts with people.

We are deeply committed to inclusion and diversity. We know the most creative solutions come from different voices, perspectives, and lived experiences. Studies show some people may hesitate to apply unless they meet every qualification. If you bring grit, curiosity, and a commitment to learning — we want to hear from you. Skills can be taught. Mindset matters more.

As a performance-driven organization experiencing rapid growth, we value transparency, teamwork, and relentless improvement. We champion career development, continuous learning, and work-life balance — all within a collaborative, energizing environment where your work makes a real impact.

At MyAdvice, your ideas matter. Your growth matters. And your effort drives real outcomes for our clients and company alike.

Headquarters: San Francisco, New York, Seattle, Chicago, Atlanta, Remote in the US, Toronto, Remote in Canada

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Stripe's growth marketing team is responsible for driving efficient acquisition and activation of millions of businesses globally from solo founders to scaling startups. Paid media is a critical pillar of our self-serve acquisition strategy. The paid media team manages significant investment across search, social, video and other channels to acquire developers, founders, and operators who will build on Stripe. We partner deeply with growth, data science, analytics, data engineering, creative, finance and other marketers to deliver profitable growth via paid media. 

What you’ll do

As Head of Self-Serve Paid Media, you will own and evolve Stripe's self-serve paid acquisition strategy, managing a team of 5-10 paid media experts and working cross-functionally with leaders across analytics, creative, product marketing, growth engineering, and finance. You'll be responsible for a substantial media budget and accountable for delivering efficient, scalable growth in signups, activations, and revenue. In this role, you'll own the long term strategy for how paid media delivers growth in Stripe’s self-serve business. You'll identify new channels and formats, build measurement frameworks that connect spend to business outcomes, and develop your team into world-class practitioners. You'll partner closely with data science to advance our attribution and incrementality capabilities, and with internal and external creative partners to produce high-performing assets at scale.

Responsibilities

• Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
• Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
• Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
• Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
• Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
• Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
• Identify and scale emerging channels and formats
• Represent paid media performance and strategy in leadership forums and to diverse stakeholders.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 10+ years of experience in performance marketing or paid media, with at least 3 years leading a team 
• Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue (i.e. not just top of funnel)
• Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization
• Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
• Track record of building, developing, and retaining high-performing marketing teams
• Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
• Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth

Preferred qualifications

• Experience with self-serve or product-led growth models where paid media must drive not just leads but product activations
• Background in international paid media strategy, including managing campaigns across multiple markets and languages
• Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
• Comfort operating in a fast-paced, metrics-driven culture

To apply: https://weworkremotely.com/remote-jobs/stripe-head-of-self-serve-paid-media

About League League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform. Getting healthcare is often the easy part — finishing it is where...

The Growth Marketing Director drives sustainable revenue growth through data‑driven acquisition, retention, and lifecycle marketing strategies across Cengage.

About League League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform. Getting healthcare is often the easy part — finishing it is where...

Overview CoinTracker is on a mission to unlock everyone’s financial potential so they can build the life they want. We started with crypto, building the tax and portfolio tools trusted...

Overview CoinTracker is on a mission to unlock everyone’s financial potential so they can build the life they want. We started with crypto, building the tax and portfolio tools trusted...

About Hightouch

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.

Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn’t previously possible.

Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino’s, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.

At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you’re energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we’d love to meet you.

About the Role

We’re looking for a Growth Marketing Lead to build the revenue funnel for our new product: Ad Studio,  an AI-powered creative platform for performance marketing teams. It turns performance data, market trends, competitor activity, brand guidelines, and existing creative assets into on-brand ad concepts at scale. You’ll own the full growth marketing motion: paid ads, webinars, lead generation, and content that earns attention in the market.

If you’re an expert performance marketer with an entrepreneurial spirit who wants to build a revenue engine for a breakout product at a hypergrowth startup, this role is for you.

What You’ll Do

• Build and scale growth channels for Ad Studio: Launch and optimize paid campaigns across LinkedIn, Meta, Google, and emerging channels. Ideate and create lead magnets to anchor the funnel.
• Measure everything: Build reporting on funnel conversion, CPL, and pipeline. Use the data to make decisions on budget distribution and future testing plans.
• Move like a founder: Set your own roadmap, experiment often, and treat Ad Studio’s pipeline like it’s your own company’s.

What We’re Looking For

• Performance marketing expertise: 5+ years running paid acquisition and demand gen at a B2B SaaS company, with a proven record of driving pipeline and revenue.
• Founder mentality: Your default is “I’ll go do it myself.” You’ve built programs from 0 → 1 and you’re energized by a blank slate.
• Builder instincts: Hands-on with AI tools and curious to learn and build
• Strong writing: You can write a blog post that takes a stance and earns attention, and ad copy that stops the scroll.
• Analytical rigor: Deep comfort with funnel metrics, attribution, and experiment design. Ability to tell a story through data.
• Hypergrowth appetite: You want the pace, ambiguity, and ownership that come with a breakout product at a fast-scaling startup.

Bonus If You Have

• Experience marketing to marketers, or a background in adtech, martech, or creative tooling.
• Prior founder, founding marketer, or early-stage startup experience.
• Familiarity with CDPs, data warehouses, or the modern data stack ecosystem.

If you’re excited about building the revenue engine for an AI product that’s redefining how ads get made, we’d love to hear from you.

The salary range for this position is $140,000 - $180,000 USD per year, which is location-independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options and offer early exercise and a 10-year post-termination exercise window.

E-Verify Statement

Hightouch participates in E-Verify. After you join the team, we’ll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only — we never use E-Verify to pre-screen applicants.

E-Verify Notice E-Verify Notice (Spanish) Right to Work Notice Right to Work Notice (Spanish)

Who are we?

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.

What does this team do?

Our Member Marketing team helps grow the business by connecting more members with the products, tools, and experiences that can make them smarter, happier, and richer. We sit at the intersection of growth, experimentation, member insight, and marketing performance.

We’re looking for a Revenue Marketing Lead to own and grow one of our most important revenue-generating marketing programs, Always On. This role is directly accountable for business impact, with a strong focus on identifying and executing upsell and cross-sell opportunities across our existing member base.

What is “Always On”?

“Always On” means maintaining dynamic internal site ads, automated emails, targeted opportunities, and crafting experiences that deliver the right offers to the right members at the right time. This role is pivotal in driving significant revenue growth, with the zone projected to generate millions of dollars in campaign revenue. The right candidate will thrive in a highly entrepreneurial, fast-paced, and collaborative environment, eager to make a tangible impact on our company’s growth trajectory.

What would you do in this role?

This role is designed for a strategic, highly analytical B2C marketer who combines strong marketing instincts with experimentation rigor, systems thinking, and a willingness to get deep into the execution details. We’re looking for someone who enjoys building, troubleshooting, QA’ing, iterating, and optimizing systems and campaigns directly - not just setting strategy from afar.

We’re looking for someone who naturally asks questions like: Where is there untapped revenue? What does this member need next? What offer would resonate? How could we improve this conversion experience? What should we test?

You’ll use member behavior, campaign performance, and business insights to identify new revenue opportunities, develop marketing strategies to capture them, and test and optimize until you find what works.

More specifically, you would:

• Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member offers.
• Identify and execute high-impact upsell and cross-sell opportunities across our existing member base.
• Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy.
• Partner closely with Product, Email Marketing, Analytics, and Engineering to bring revenue-generating ideas to market.
• Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making.
• Identify the messaging, content themes, and offers that resonate most with members by combining performance data, market trends, and AI-assisted insights, then translate those learnings into clear direction for copywriters and creative partners.
• Translate complex data and experimentation results into actionable business recommendations and growth opportunities.
• Help evolve segmentation strategy, personalization capabilities, and targeted marketing experiences across the member journey.
• Work closely with experimentation tools, analytics environments, and machine learning-supported marketing platforms.
• Build scalable workflows and processes that help successful marketing programs grow over time.
• Balance strategic leadership with hands-on execution and rapid iteration.

What we’re looking for

• 6+ years of experience in B2C growth marketing, revenue marketing, performance marketing, subscription marketing, or a related field.
• Demonstrated experience in a role where marketing performance was directly tied to revenue, sales, conversion, or another meaningful commercial outcome.
• Experience driving upsell, cross-sell, upgrades, repeat purchases, subscriptions, renewals, or other revenue growth from an existing customer base.
• Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments.
• Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive performance.
• Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization.
• Strong analytical skills and comfort translating data into strategic recommendations and business decisions.
• High technical fluency with marketing automation platforms, analytics tools, and AI-enabled workflows, with experience using them to accelerate experimentation, improve marketing performance, and scale growth.
• Strong direct-response instincts and understanding of performance marketing principles.
• Experience writing or optimizing marketing copy and messaging using AI-assisted workflows.
• Comfort working cross-functionally with technical and business stakeholders.
• Ability to move between strategy and execution without relying heavily on large support teams or specialized operators.
• A strong interest in investing and personal finance. Experience in financial services, fintech, or investing is strongly preferred.
• Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is a plus.

Please note, no sponsorship is available for this position. You must reside in, or be willing to relocate to, one of these states for employment: Alabama, California, Colorado, Connecticut, Florida, Georgia, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington DC, and Wisconsin.

Below you’ll see a few of our perks, but check out our Careers Site for the complete list:

• Flexible, remote work environment (*see our open states above)
• No “vacation policy” (not to be confused with a “No vacation” policy)
• Generous fully-paid parental leave
• $1,000 annually to invest in stocks of your choice
• Super low premiums for medical, dental, and vision coverage
• Comprehensive compensation package, including company equity

Annual Pay Range

$130,000—$150,000 USD

By applying on this site, you acknowledge that The Motley Fool will be collecting the personal data you provide for our recruiting purposes. Please see our Applicant Privacy Notice for additional information about how we process, transfer, and store your data, including where that data is stored, and about any additional privacy rights you may have based on your jurisdiction.

About AlphaSense:  The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from...

About AlphaSense:  The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from...

Our mission: e liminating every barrier to mental health.

Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. We’re building a world where getting support is simple, personal, and built around the person, so care can continue through every job, move, health plan, and life stage.

Our AI-native platform helps us deliver personalized support across self-guided tools, coaching, therapy, medication management, and specialty care. With outcomes independently validated by JAMA Network Open and the Validation Institute, Spring Health reaches more than 170 million people worldwide through leading employers, health plans, and partners.

As an AI-native company, we believe technology should expand the reach, quality, and humanity of care. Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission.

Reporting to the VP of Product Marketing, Enablement & Creative Brand Studio, and partnering closely with revenue leadership, the Director, Downstream Product Marketing owns how Spring Health goes to market across new business, renewals, and upsell opportunities. This leader will also build the AI-native production engine that helps the downstream product marketing team create high-quality, on-brand work at scale. This is a full-time, fully remote position with approximately 15% travel for strategic customer forums, sales kickoffs, and team offsites.

What you’ll do:

• Own the go-to-market motion across the full revenue lifecycle, including new business, renewals, and upsell, and represent Product Marketing in revenue leadership discussions and decisions.
• Partner with revenue leaders to define the stories, proofpoints, and assets that help customer-facing teams win, retain, and grow business.
• Partner with Enablement to determine what the field needs to know and when, then drive the training and readiness timeline so each motion lands on schedule.
• Partner with Growth Marketing to set what Spring Health takes to market and why, including campaign themes, priority topics, and the original research agenda.
• Lead the Product Marketing partnership with Communications and PR for spokesperson-led campaigns, major press moments, and work that improves Spring Health’s visibility in AI-powered search and discovery.
• Refine the downstream team’s AI-native production engine, including agents and workflows that turn approved messaging and source content into winning, on-brand assets at scale.
• Lead, develop, and prioritize the downstream Product Marketing team, creating a clear operating model, high standards, and strong cross-functional accountability.

What success looks like:

• Strong adoption of core go-to-market materials across the revenue organization, contributing to measurable improvement in new-business, renewal, and expansion performance.
• Reduced time to produce marketing assets through AI-enabled workflows, while maintaining high standards for quality, brand consistency, and factual accuracy.
• High-quality finalist and executive-level sales materials that strengthen Spring Health’s position in complex enterprise opportunities and contribute to improved win rates.
• Consistent, on-time delivery of priority go-to-market programs and materials aligned to key revenue milestones.

What you’ll bring:

• 10+ years of experience in product marketing, including significant experience in enterprise B2B or B2B2C environments.
• 4+ years of experience leading and developing high-performing teams.
• A proven track record of owning go-to-market strategy and execution across new business, renewals, and expansion.
• Deep experience partnering with sales, customer success, enablement, growth marketing, communications, and creative teams.
• Exceptional writing, editing, storytelling, and presentation skills, with the judgment to simplify complex ideas for executive and customer audiences.
• Hands-on experience using generative AI and agentic tools to improve marketing workflows, speed, and scale.
• Strong analytical skills and the ability to connect marketing activity to measurable business outcomes.
• A proactive, highly organized approach to leading complex programs with many stakeholders and deadlines.
• The ability to travel approximately 15% of the year.

Nice to have:

• Experience in mental health, healthcare, employee benefits, or another highly regulated industry.
• Experience marketing to complex B2B2C audiences, including employers, consultants, health plans, providers, and consumers.

The target base salary range for this position is $182,800 - $210,000 and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom , a weight management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.